It is with deep regret that Simply Sweden has ceased trading.

I wish to thank all our customers, agents, friends and suppliers for all the happy memories over the years.

For holidays including flights:
please visit for more information.

For holidays not including flights please contact:
Affirma Insurance Claims Department
Address: 152 City Road, London, EC1V 2NX
Telephone: +44 (0) 20 3 540 4422

All other enquires can be directed to:
Redman Nichols Butler
Suite 8b,
Normanby Gateway,
Lysaghts Way,
DN15 9YG

For clients booked to stay at ICEHOTEL:
While your tour with us is cancelled, ICEHOTEL will hold rooms and any activities you have booked as part of a Simply Sweden holiday to allow you some time to make alternative arrangements.

You will need to contact ICEHOTEL directly to re-confirm your booking no later than Monday 16 October 7 am (GMT), otherwise it will be automatically released.

Please email for further directions and reference your Simply Sweden booking.